Product Value Proposition & Go-To-Market Toolkit
107 PowerPoint Slides | 23 Excel Sheets
★★★★★ 5.0 (7)
Templates tools, frameworks, and storylines to create a value proposition and go-to-market presentation, and implement a winning strategy for your own organization or client.
Purchase Now ($199)Trusted by thousands of executives, consultants and freelancers
What's in this toolkit?
- A detailed end-to-end presentation and storyline to develop a value proposition and go-to-market
- 107 consulting-quality slides and templates that you can use in your deliverables
- 23 Excel models and calculators to simplify analysis, modelling, and forecasting
- 21 of the most powerful frameworks and tools used by consultants in their own projects
- Lots of real-world insights and supporting data to support your arguments
Don’t build value propositions and go-to-market strategies from scratch, this toolkit will help you:
- Identify the most attractive customer segments in your market
- Define personas for each of your customer segments based on geographic, demographic, psychographic and behavioral characteristics
- Capture customer needs using desktop research, surveys, customer interviews, observational studies, and expert interviews
- Ideate new product ideas based on customer needs using the SCAMPER Methodology and the New-Old Matrix
- Prioritize product ideas and identify those with the highest likelihood of success using the DVF Framework
- Deliver the product using the 6-stage product development process: discover, define, plan, deliver and adopt
- Position the product uniquely in the market using a 3-stage positioning methodology
- Set pricing objectives based on the product lifecycle and market dynamics
- Determine the optimal price by evaluating 17 different pricing models
- Run pricing experiments to refine pricing over time
- Design a distribution strategy based on the product, unit economics, and market (direct, indirect, hybrid)
- Design a sales strategy that maximizes targets, leads, conversions, and retention
- Optimize the sales funnel and identify areas of "leakage"
- Measure sales performance using a balanced scorecard
- Diagnose the maturity of your marketing function and where to improve
- Run marketing experiments to improve marketing ROI over time
Consulting-quality slides for you to drag and drop...
...supported by powerful but easy-to-use Excel models
What frameworks are included?
- Customer persona canvas
- Double diamond research process
- SCAMPER product ideation framework
- New-Old Matrix
- Pain-Gain Matrix
- DVF Framework
- Business Model Canvas
- Product business case
- Product targets and initiatives one-pager
- Customer perceptual map
- Feature > Advantage > Benefit > Value Framework
- Product Positioning Canvas
- Product lifecycle framework
- Pricing model tree (17 pricing models)
- 4-stage sales funnel
- Sales mathematical driver tree
- Client stakeholder matrix
- Balanced scorecard
- Marketing maturity framework
- Marketing funnel / customer purchase funnel
- Marketing initiative evaluation scorecard
Everything you need to create a winning value proposition and go-to-market presentation
- 107 consulting-quality PowerPoint slides
- 23 Excel models and calculators
- 21 powerful frameworks and tools
- Lots of real-world insights and supporting data
Industry research and data to support your presentations
- Don't waste time conducting research and analysis to support your arguments
- This toolkit comes with real-world data and insights that you can use in your presentations
- Example: Analysis showing that pricing is the most effective way to drive changes in EBITDA
Excel models and calculators to use in your analysis
- Don't create complex Excel models and calculators from scratch
- This toolkit comes with pre-built Excel models and calculators to speed-up and simplify analysis
- Example: A pricing calculator that optimizes price for any given level of demand.
Powerful frameworks used by top-tier consultants
- Don't agonize over creating new frameworks, processes or mental models
- This toolkit comes with powerful frameworks that are used by Fortune 500 companies and top consulting firms
- Example: A 6-stage product development process with clearly-defined outcomes and enablers
What are people saying?
This toolkit is amazing! Instead of spending 2 weeks creating a value proposition deck, we were able to get a draft finished in 3 days.
James P
I feel like I have the power of a McKinsey or BCG consulting team. This toolkit unlocks so much value for us.
Paula D
There are so many slides, templates, and frameworks here that the toolkit pays for itself many times over.
Tracy S
The toolkit is our consulting cheat code. Whenever we get stuck, we dive into the toolkit. Without question, there's always a useful slide or two.
Paul E
I bought this toolkit for personal use. The slides have been a great way to impress my managers and differentiate myself from my peers.
Steven T
There are a lot of junk slide decks out there... but this isn't one of them.
John L
Product Value Proposition & Go-To-Market Toolkit
★★★★★ 5.0 (7)
Everything you need to create a winning value proposition and go-to-market presentation
- 107 consulting-quality PowerPoint slides
- 23 Excel models and calculators
- 21 powerful frameworks and tools
- Lots of real-world insights and supporting data
100% money-back guarantee. If you purchase the toolkit and it is not what you expected, then we will refund your money within the first 30 days, no questions asked.
