Product Value Proposition & Go-To-Market Toolkit

107 PowerPoint Slides | 23 Excel Sheets

★★★★★ 5.0 (7) 

Templates tools, frameworks, and storylines to create a value proposition and go-to-market presentation, and implement a winning strategy for your own organization or client.

Purchase Now ($199)

Trusted by thousands of executives, consultants and freelancers

What's in this toolkit?

  • A detailed end-to-end presentation and storyline to develop a value proposition and go-to-market 
  • 107 consulting-quality slides and templates that you can use in your deliverables
  • 23 Excel models and calculators to simplify analysis, modelling, and forecasting
  • 21 of the most powerful frameworks and tools used by consultants in their own projects
  • Lots of real-world insights and supporting data to support your arguments

Don’t build value propositions and go-to-market strategies from scratch, this toolkit will help you:

  • Identify the most attractive customer segments in your market
  • Define personas for each of your customer segments based on geographic, demographic, psychographic and behavioral characteristics
  • Capture customer needs using desktop research, surveys, customer interviews, observational studies, and expert interviews
  • Ideate new product ideas based on customer needs using the SCAMPER Methodology and the New-Old Matrix
  • Prioritize product ideas and identify those with the highest likelihood of success using the DVF Framework
  • Deliver the product using the 6-stage product development process: discover, define, plan, deliver and adopt
  • Position the product uniquely in the market using a 3-stage positioning methodology
  • Set pricing objectives based on the product lifecycle and market dynamics
  • Determine the optimal price by evaluating 17 different pricing models
  • Run pricing experiments to refine pricing over time
  • Design a distribution strategy based on the product, unit economics, and market (direct, indirect, hybrid)
  • Design a sales strategy that maximizes targets, leads, conversions, and retention
  • Optimize the sales funnel and identify areas of "leakage"
  • Measure sales performance using a balanced scorecard
  • Diagnose the maturity of your marketing function and where to improve
  • Run marketing experiments to improve marketing ROI over time

Consulting-quality slides for you to drag and drop...

...supported by powerful but easy-to-use Excel models

What frameworks are included?

  • Customer persona canvas
  • Double diamond research process
  • SCAMPER product ideation framework
  • New-Old Matrix
  • Pain-Gain Matrix
  • DVF Framework
  • Business Model Canvas
  • Product business case
  • Product targets and initiatives one-pager
  • Customer perceptual map
  • Feature > Advantage > Benefit > Value Framework
  • Product Positioning Canvas
  • Product lifecycle framework
  • Pricing model tree (17 pricing models)
  • 4-stage sales funnel
  • Sales mathematical driver tree
  • Client stakeholder matrix
  • Balanced scorecard
  • Marketing maturity framework
  • Marketing funnel / customer purchase funnel
  • Marketing initiative evaluation scorecard

Product Value Proposition & Go-To-Market Toolkit

★★★★★ 4.9 (7)  

Purchase Now ($199)

Everything you need to create a winning value proposition and go-to-market presentation

  • 107 consulting-quality PowerPoint slides
  • 23 Excel models and calculators
  • 21 powerful frameworks and tools
  • Lots of real-world insights and supporting data

Industry research and data to support your presentations

  • Don't waste time conducting research and analysis to support your arguments
  • This toolkit comes with real-world data and insights that you can use in your presentations
  • Example: Analysis showing that pricing is the most effective way to drive changes in EBITDA

Excel models and calculators to use in your analysis

  • Don't create complex Excel models and calculators from scratch
  • This toolkit comes with pre-built Excel models and calculators to speed-up and simplify analysis
  • Example: A pricing calculator that optimizes price for any given level of demand.

Powerful frameworks used by top-tier consultants

  • Don't agonize over creating new frameworks, processes or mental models
  • This toolkit comes with powerful frameworks that are used by Fortune 500 companies and top consulting firms
  • Example: A 6-stage product development process with clearly-defined outcomes and enablers

What are people saying?

This toolkit is amazing! Instead of spending 2 weeks creating a value proposition deck, we were able to get a draft finished in 3 days.

James P

I feel like I have the power of a McKinsey or BCG consulting team. This toolkit unlocks so much value for us.

Paula D

There are so many slides, templates, and frameworks here that the toolkit pays for itself many times over.

Tracy S

The toolkit is our consulting cheat code. Whenever we get stuck, we dive into the toolkit. Without question, there's always a useful slide or two.

Paul E

I bought this toolkit for personal use. The slides have been a great way to impress my managers and differentiate myself from my peers. 

Steven T

There are a lot of junk slide decks out there... but this isn't one of them.

John L

Product Value Proposition & Go-To-Market Toolkit

★★★★★ 5.0 (7)  

Everything you need to create a winning value proposition and go-to-market presentation

  • 107 consulting-quality PowerPoint slides
  • 23 Excel models and calculators
  • 21 powerful frameworks and tools
  • Lots of real-world insights and supporting data
Purchase Now ($199)

100% money-back guarantee. If you purchase the toolkit and it is not what you expected, then we will refund your money within the first 30 days, no questions asked.