Storylines, tools, frameworks, and templates to create a value proposition and go-to-market presentation, and implement a winning strategy for your own organization or client.

This toolkit includes frameworks, tools, templates, and examples so you can:

• Identify the most attractive customer segments in your market 
• Define personas for each of your customer segments based on geographic, demographic, psychographic and behavioral characteristics
• Capture customer needs using desktop research, surveys, customer interviews, observational studies, and expert interviews
• Ideate new product ideas based on customer needs using the SCAMPER Methodology and the New-Old Matrix
• Prioritize product ideas and identify those with the highest likelihood of success using the DVF Framework
• Deliver the product using the 6-stage product development process: discover, define, plan, deliver and adopt
• Position the product uniquely in the market, using a 3-stage positioning methodology
• Set pricing objectives based on the product lifecycle and market dynamics
• Determine the optimal price by evaluating 17 different pricing models
• Run pricing experiments to refine pricing over time
• Design a distribution strategy based on the product, unit economics, and market (direct, indirect, hybrid)
• Design a sales strategy that maximizes targets, leads, conversions, and retention
• Optimize the sales funnel and identify areas of "leakage"
• Measure sales performance using a balanced scorecard
• Diagnose the maturity of your marketing function and where to improve
• Run marketing experiments to improve marketing ROI over time