PowerPoint templates, Excel models, and frameworks to identify customer needs, ideate potential solutions, prioritize solutions, and develop a compelling product.

This toolkit includes frameworks, tools, templates, and examples so you can:

• Communicate the importance of a mature product development process for your business
• Set up a product development process from scratch
• Identify capabilities required across key product development roles (e.g. cross-functional squads)
• Define customer personas (geographic, demographic, psychographic, behavioral)
• Identify customer pain points using primary and secondary sources
• Synthesize customer pain points into clusters of customer needs
• Ideate product solutions to customer needs using common consulting and tech methodologies
• Identify the most compelling solutions using prioritization methodologies
• Build a product business case based on desirability, viability, and feasibility
• Conduct a cost-benefit analysis, including product unit economics, and forecasted revenue and costs
• Agree on the launch timeline and calendar for the product
• Deliver the product using either agile or waterfall methodologies